About Mimon Cosmetics

MADE BY NATURE, CREATED BY SEINCE

The success story of Mimon Cosmetics is a significant milestone in the evolution of the hair industry in Israel.

Avi Mimon, CEO & owner, emerged in 2003 with the exclusive rights for Yuko System hair straightening solutions & completely transformed Israeli women's hair-care regiment. The revolutionary process included implementation of the brand, training of thousands of hair salons, re-education hundreds of thousands women to a completely new way of treating their hair & creating an impressive infrastructure of product sales.

Over the years, we have imported, manufactured & successfully infiltrated the market with unique brands of the highest quality.

ikoo smart hair brush
yuko system hair straitning
MARINE  hair treatment products

Our story

This is a story about a young boy who dared to dream far beyond anyone's expectations.

Growing up, Mr. Avi Mimon, Founder & CEO of Mimon cosmetics remembers vividly how at the age of 14 he cut his sister's hair, & dreamed of big success. A few years later, he landed in New York City, with no knowledge of English, & no other support but his God-given talent with hair. He rented a chair at a hair salon & pretty soon clients started insisting on the new "Hair Whisperer".

After more than a decade as a luxurious salon owner on 5th avenue, NYC, Avi returned to Israel to bring the fantastic hair straightening solutions of Yuko system, & revolutionized the Israeli hair industry. Now a new challenge was on his mind: to find custom solutions for Mediterranean & Middle Eastern hair, subject to heat & humidity from the sea & desert. His solution was to utilize the sea's healing advantages to maximize moisture, glow & texture with products available & the best kept stylist secrets in the industry.


The Market

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Due to the high standard of living and the international character of Israel, the demand for exclusive hair salons, designers and top class products is extraordinary high and disproportionate to the size of the country. Despite the global economic climate, women in Israel are investing a great deal of their time and money in their beauty – especially their hairstyles.

It is this market potential that Avi Mimon identified in 2003 and has been nurturing ever since.

Out of a total of some 5,000 hair salons throughout the country, 500 are full A-class and another 1,000 B-class. These establishments and their hair designers are serviced with dedication and care by the Mimon Cosmetics team by their supply, instruction and assistance in some of the world's most exclusive hair products.

Management Members

Avi Mimon| Founder and Chairman |
Mr. Mimon is the founder and the dynamic source of energy that has brought the company to occupy its current strong market position. Starting out in hair design at the age of 14, he began developing the art as a career shortly afterwards. His thirst for big time hair styling took him to New York at the age of 24, where 4 years later he opened an exclusive salon at 39 West 56th Street. Mr. Mimon built up a sizeable and loyal clientele; the salon thrived and grew for 5 years until he returned to Israel to create Mimon Cosmetics Ltd.
Assaf Kriman| CEO |
Mr. Kriman joined Mimon Cosmetics in 2011. He is involved in the company's business development and is expanding into new areas of business activity. Previous to joining Mimon, he held the position of Vice President at the Israel Center for Marketing since 2006 where he built marketing strategies and implemented business optimization for a large number of companies. Mr. Kriman holds a BA in Business Management.
Rami Mimon| Head of Training |
Rami has been with Mimon Cosmetics since 2002. He has been a professional hair designer for more than 20 years. Today, he is head of training, giving regular instruction sessions to professionals in our Hair Academic Center. He introduces all our new hair cosmetics products to the market and demonstrates techniques to customers and professionals alike.