About Mimon Cosmetics
The success story of Mimon Cosmetics is a significant milestone in the evolution of the hair industry in Israel.
Avi Mimon, CEO & owner, emerged in 2003 with the exclusive rights for Yuko System hair straightening solutions & completely transformed Israeli women's hair-care regiment. The revolutionary process included implementation of the brand, training of thousands of hair salons, re-education hundreds of thousands women to a completely new way of treating their hair & creating an impressive infrastructure of product sales.
Over the years, we have imported, manufactured & successfully infiltrated the market with unique brands of the highest quality.
This is a story about a young boy who dared to dream far beyond anyone's expectations.
Growing up, Mr. Avi Mimon, Founder & CEO of Mimon cosmetics remembers vividly how at the age of 14 he cut his sister's hair, & dreamed of big success. A few years later, he landed in New York City, with no knowledge of English, & no other support but his God-given talent with hair. He rented a chair at a hair salon & pretty soon clients started insisting on the new "Hair Whisperer".
After more than a decade as a luxurious salon owner on 5th avenue, NYC, Avi returned to Israel to bring the fantastic hair straightening solutions of Yuko system, & revolutionized the Israeli hair industry. Now a new challenge was on his mind: to find custom solutions for Mediterranean & Middle Eastern hair, subject to heat & humidity from the sea & desert. His solution was to utilize the sea's healing advantages to maximize moisture, glow & texture with products available & the best kept stylist secrets in the industry.
It is this market potential that Avi Mimon identified in 2003 and has been nurturing ever since.
Out of a total of some 5,000 hair salons throughout the country, 500 are full A-class and another 1,000 B-class. These establishments and their hair designers are serviced with dedication and care by the Mimon Cosmetics team by their supply, instruction and assistance in some of the world's most exclusive hair products.